Thousands of happy British customers | 3m+ Barcodes in circulation | 10,000+ scans each daily

2D Barcodes

QR Code sample image 2D matrix barcode
There are a variety of 2D barcodes available. We can provide any of these for you.

The most common of these are QR-Codes (Quick Response Code – QR Barcodes)

QR Codes

QR codes are the most popular type of 2D “matrix barcode”. They are easily read by smartphone’s using the camera or installing a barcode scanner app. QR codes can be used in many different ways. The main ways they are used are either to provide a direct link to a website page or to encode information about a product, service, person or company.

Aztec Barcodes  Codablock-F  DataMatrix  GS1 DataMatrix  DotCode  Han Xin Code  MaxiCode  Micro PDF417 Micro QR-Code  PDF 417  PDF 417 Truncated  QR-Code 2005

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Digital Link 2D Barcodes

Products barcodes are changing. By 2027, retailers around the world will be scanning 2D Barcodes at the point of sale instead of the traditional linear UPC or EAN barcode. These QR codes provide consumers with detailed information such as nutritional content, use-by dates, origin, and recipe suggestions when scanned with a mobile device. The QR codes offer instant access to detailed product information through smartphone scans, enhancing inventory management and customer engagement.

🛒 Major UK Retailers Using 2D Barcodes (QR Codes)

Tesco

  • Tesco is trialling QR codes on select products, including own-brand fresh produce and meat items, across approximately 20% of stores in southern England. The initiative is part of a broader industry shift toward more informative and adaptable product labeling.

Ocado

  • Ocado has introduced QR codes on over 60 products, aiming to reduce single-use plastics and encourage recycling.

Morrisons

  • Morrisons is transitioning from traditional barcodes to QR codes on various products, including milk cartons.

Branston

  • Branston, a popular UK food brand, has adopted GS1 Digital Link QR codes on its products.​

We can say goodbye to cluttered packaging as these condense a wealth of information into one scannable code. This will reduce printing expenses and boosting product interactivity. Retailers prefer 2D barcodes as they hold more information, are fast and accurate in scanning, and their versatile across different types of products and industries. They connect consumers to a unique product page with information such as recipe ideas, ingredients, allergens, sustainability, and recycling information.

By adopting 2D barcodes, your products will be ready for the future of retail, ensuring compatibility with the latest retail technology. This transition also offers opportunities for enhanced product tracking, better inventory management, and enriched customer engagement through augmented product information.

Our sister company IBN Link makes it easy for you to create 2D Barcodes for your products. IBN Link can help you take the first step towards revolutionising your product data management. Whether you’re a start-up looking to make an impact, an SME aiming to streamline operations, or a large enterprise ready to take digital integration to the next level, we’ve got you covered. Explore our tailor-made plans and find the perfect fit for your business. There is a FREE three month trial that you can sign up for via the IBN Link website.

For more information please see these blog articles:
The Basics of 2D Barcodes
Understanding How 2D Barcodes Work
Essential Guide: Creating a 2D Barcode